ConocoPhillips - Strategic Campaign Execution & Brand Systems

Led creative direction across key initiatives to improve brand consistency, streamline workflows, and align design execution with business goals.

Directed multichannel campaigns that increased online visibility by 17% and improved brand consistency by 20% while boosting internal message retention.

Managed 15+ concurrent projects with 30% fewer revisions and 20% higher engagement, and streamlined vendor operations to save over $100K annually.