Led brand strategy and packaging system development to support retail visibility, SKU expansion, and long-term consistency across channels.
Created a modular packaging system to keep flavors and formats organized while preserving a unified brand signal on shelf and online.
Built supporting marketing collateral—from POS materials to sell sheets—that reinforces hierarchy and messaging so partners can merchandise confidently.
PROJECT
Cafe Diario Brand Refresh
CLIENT
Cafe Diario
EXPERTISE
Creative direction and identity systems